MSC Cruises guests can relive trips with Treering’s AI-Powered Photobooks

Treering Memories announced a strategic partnership with MSC Cruises to introduce Treering’s world-first AI-powered photobook platform to MSC Cruises’ guests, offering a seamless, personalized way to relive and share vacation experiences.

Building on prior projects with Carnival Cruise Line, Norwegian Cruise Line, and Lindblad Expeditions, Treering Memories’ platform leverages proprietary AI to automatically create stunning, personalized photobooks in minutes, the company said. Guests can capture moments from their phones without having to edit or design them manually. For MSC Cruises, this technology adds a new layer of engagement, driving guest satisfaction and brand loyalty while opening a new revenue channel, the company said.

“Partnering with MSC Cruises is an exciting milestone in our mission to redefine how travelers preserve their memories,” said Kevin Zerber, CEO of Treering Memories. “Our AI-powered platform makes memory creation effortless, turning unforgettable trips into lasting stories, and casual guests into lifelong advocates.”

Treering Memories’ solution addresses a critical gap in the post-trip experience, helping travel brands maintain connections with guests after disembarkation. By integrating memory-as-a-service technology, MSC Cruises can offer a differentiated, value-added experience that strengthens brand loyalty and enhances the overall guest journey.